Black Friday 2024 is here, and it’s the ultimate opportunity to score incredible discounts on toys and games for the little ones in your life—just in time for festive gifting! With Christmas around the corner, this year’s Black Friday toy deals are better than ever, offering something special for every age and interest. Whether you’re looking for Barbie and Bluey toys, the latest Lego sets, or unique finds like Shrek-themed accessories, Black Friday 2024 is packed with exciting offers from the biggest brands.

Our team of experts has combed through the best Black Friday toy offers, so you don’t have to spend hours scrolling. We’ve rounded up the top discounts on must-have toys and games—perfect for filling stockings, topping Christmas wish lists, or surprising the kids in your life with something truly special.

So, are you ready to dive into the best Black Friday toy deals of 2024? Let’s find the perfect gifts and snag the year’s most exciting Black Friday toy bargains!

The best Black Friday deals on toys and games in 2024

VTech Toy DJ Mixer for Kids with 15 Tracks and 4 Music Styles

Why our team love this toy this Black Friday...

This Black Friday, bring out your child’s inner superstar with the VTech Kidi DJ Mixer—the ultimate musical toy for budding DJs! Packed with 15 light-up launch pads, a built-in mic and speaker, and dazzling disco lights that sync to the beat, this toy is a creativity-packed party starter. Kids can experiment with cross-faders, tempo controls, and a turntable featuring five cool effects, all while recording their own tracks to show off their skills. With Bluetooth connectivity, they can even mix their favourite tunes from external devices!

Plus, with 15 tracks across four music styles, a music game, and three play modes, it’s a fantastic blend of fun and learning, encouraging independent play and imagination. Ideal for children aged 6 and up, this all-in-one music station makes a brilliant gift they’ll adore long after the batteries (included for demo use) are replaced. Grab it now for unbeatable fun and value!

Play-Doh Care n Carry Vet Playset with Toy Dog

Why our team love this toy this Black Friday...

This Black Friday, treat your little one to the Play-Doh Care 'n Carry Vet Playset—a perfect mix of creativity and pretend play for budding animal lovers! Kids aged 3 and up will have a blast giving the cute toy dog a check-up, grooming it with Play-Doh haircuts, and even picking off pretend fleas with the included tweezers. The carry-along pet carrier doubles as storage and a creative station, complete with moulds for Play-Doh medicine, bandages, and more.

With 10 vet-themed tools like a toy stethoscope and thermometer, plus five vibrant Play-Doh colours, the fun never ends. It’s educational, portable, and downright adorable—a paws-itively brilliant buy for creative playtime. Don’t miss this deal; your mini-vet will thank you!

VTech Bluey Game Time Laptop

Why our team love this toy this Black Friday...

Make learning as fun as playtime this Black Friday with the VTech Bluey Game Time Laptop—the perfect blend of education and entertainment for preschoolers! With 10 interactive games featuring Bluey, Bingo, Mum, and Dad, kids can explore letters, numbers, memory skills, and more, all inspired by episodes from the beloved TV series. Designed with little learners in mind, this laptop boasts a child-friendly QWERTY keyboard, number buttons, and a click-tick trackpad, plus an animated backlit LCD screen for an engaging experience.

Even better, the real voices of Bluey and Bingo bring their favourite characters to life for immersive role-play fun. Tailored for ages 3-5+, it’s an ideal way to nurture early problem-solving and cognitive skills while keeping them thoroughly entertained. Don’t miss out—snap it up now for hours of playful learning!

Rodzon Toys Musical Play Mat with 9 Piano Keyboard

Why our team love this toy this Black Friday...

Get ready for hours of fun and learning with the Rodzon Toys Musical Play Mat—a must-have for little ones this Black Friday! Perfect for kids aged 1-4, this colourful mat isn’t just a toy; it’s an educational adventure that helps your child explore colours, animals, sounds, and music. Packed with 28 interactive sounds, including 10 animal noises, 9 melodies, and a mini piano with 9 music keys, it’s all about inspiring creativity and boosting hand and foot coordination.

With two exciting modes, your child can kick, touch, and play their way to giggles and musical discoveries. Lightweight and foldable at 110×43 cm, it’s great for both indoor fun and outdoor adventures. Looking for the perfect gift? This play mat ticks all the boxes for birthdays, Christmas, and beyond. Don’t miss out—snap it up for a tune-filled treat that the kids will love!

VATOS Transport Truck Toy

Why our team love this toy this Black Friday...

This Black Friday, rev up the fun with the VATOS Transport Truck Toy—the ultimate gift for little car enthusiasts aged 3-7! This isn’t just any toy truck; it’s a portable racetrack on wheels! The oversized carrier comes with six super cool mini cars and a fold-down track, so kids can enjoy exciting races anytime, anywhere. It’s not just fun—it’s educational too, helping develop hand-eye coordination, creativity, and shape recognition while keeping those little hands busy.

Made from non-toxic ABS plastic, it’s completely safe and durable, with no batteries required—just pull back and watch them zoom! With a handy carry handle and colourful, easy-to-use design, it’s perfect for birthdays, Christmas, or any occasion. Get it now for hours of racing fun that kids will love!

Talking Flash Cards

Why our team love this toy this Black Friday...

Looking for the ultimate Black Friday gift that'll delight and educate your little ones? Look no further than these brilliant talking flash cards - the secret weapon for parents wanting to make learning an absolute blast! Imagine a toy that transforms education into pure fun, with 112 vibrant double-sided cards that literally speak to your toddler's curiosity. These nifty learning companions come packed with lifelike sounds of animals, vehicles, and more, guaranteed to capture your child's imagination.

Lightweight, portable, and sporting a rechargeable battery, these flash cards are the perfect screen-free alternative that'll have your 3+ year old exploring the world without a tablet in sight. With adorable designs, child-safe rounded corners, and a clever QR recognition system that brings each card to life, you're not just buying a toy - you're investing in your child's cognitive development. Whether you've got a cheeky little boy who'll love the blue version or a darling girl who'll adore the pink option, these flash cards are the ultimate Christmas, birthday, or just-because gift that'll make learning feel like playtime. Grab them this Black Friday and watch your little learner's eyes light up with excitement!

VTech LeapFrog Magic Ice Cream Cart

Why our team love this toy this Black Friday...

Make playtime extra sweet with the VTech LeapFrog Magic Ice Cream Cart, the perfect Black Friday treat for your little one! Packed with 20 fun pieces, including an ice cream scooper, 18 colourful scoops, and tasty toppings, this interactive toy is more than just pretend play. The magic scooper recognises flavours and toppings, helping your child learn colours, numbers, sequencing, and matching in the most delicious way possible.

With six activity cards and plenty of imaginative play opportunities, it’s brilliant for keeping toddlers and preschoolers entertained while building skills they’ll use in school. Whether it’s for Christmas or a birthday, this ice cream cart is guaranteed to serve up hours of fun – no mess, just magic!

Peppa Pig Peppa’s 2-in-1 Party Bus Playset

Why our team love this toy this Black Friday...

Make this Black Friday unforgettable with Peppa Pig’s 2-in-1 Party Bus Playset, the ultimate gift for new parents looking to light up their little one’s world! This iconic London double-decker bus transforms into a fun-filled, three-level party paradise that’s bursting with interactive features. Whether Peppa and her pals are spinning on the dance platforms, whizzing down the slide, or playing on the seesaw, there’s no end to the excitement.

With 13 adorable accessories, including presents that open, a jukebox, and even a ball pit, your child can create their own Peppa party adventures. Plus, it comes with three poseable figures—Peppa, Candy Cat, and Danny Dog—perfectly sized for tiny hands. Don’t miss the chance to grab this playful, imaginative set at a fantastic price this Black Friday—it’s sure to bring endless smiles and laughter to your home!

Barbie Dreamhouse, 3-Storey Barbie House with 10 Play Areas

Why our team love this toy this Black Friday...

Step into the Barbie Dreamhouse, where imagination runs wild and every day is a party! This fabulous three-storey playset is packed with over 75 storytelling pieces and 10 unique play areas, from the chic kitchen to a rooftop balcony with a palm tree. Ready for fun? Watch Barbie and friends (dolls not included) zip down the spiral slide into the pool or enjoy slumber parties in a house that sleeps up to four dolls! Even pets are spoiled here, with a puppy figure, pet elevator, doggie door, and more.

The working lift is wheelchair-accessible, and dreamy extras like lights, sounds, and a swinging chair make playtime magical. Designed for kids aged 3 and up, this is more than a dollhouse—it’s a world of endless adventures. Grab it this Black Friday and make their dreams come true!

Peppa Pig Where’s Peppa at the Zoo A Search-and-Find Book

Why our team love this toy this Black Friday...

Treat your little Peppa fan to Peppa Pig: Where’s Peppa at the Zoo? this Black Friday—a delightful search-and-find book that’s as fun as a family trip to the zoo (minus the packed lunches). Follow Peppa and her family on a wild zoo adventure, spotting everything from cheeky monkeys to fascinating bugs along the way.

With over 150 hidden things to discover, this book is perfect for keeping little ones entertained while sneaking in a bit of brain-boosting activity. A must-have for Peppa lovers, it’s a playful way to spark curiosity and keep tiny hands and minds busy. Don’t miss this chance to grab it at a brilliant Black Friday price—perfect for gifting or keeping as a rainy-day lifesaver!

VTech Kidi Super Star DJ Toy

Why our team love this toy this Black Friday...

Turn your living room into a party zone with the VTech Kidi Super Star DJ Toy, the ultimate gift for mini music maestros – and it’s a steal this Black Friday! Packed with 6 built-in songs, DJ mixer mode, 30 sound effects, and fun voice-changing features, this toy lets kids unleash their inner superstar. They can sing their hearts out with the mic, add cool audience effects, and even record their own tracks with the funky DJ disc.

The adjustable stand, groovy colour-changing disco light, and a tray for connecting an external music player make it perfect for creating show-stopping performances. With Music Magic mode to reduce vocals and 4 fun games (yes, even tongue twisters!), it’s endless entertainment for kids aged 6 and up. Christmas sorted – you’re welcome!

Peppa Pig Toys Water Doodle Mat

Why our team love this toy this Black Friday...

Make your little artist’s dreams come true this Black Friday with the Peppa Pig Water Doodle Mat—the ultimate mess-free creative toy for kids! This spacious aqua mat offers plenty of room for your child to unleash their imagination without worrying about stains or spills (hooray for clean walls and floors!). Reusable and eco-friendly, it’s a brilliant alternative to endless sheets of paper, keeping your tiny Picasso entertained while being kinder to the planet.

With vibrant colours, letters, and numbers built-in, it’s as educational as it is fun—perfect for sparking creativity and early learning. Ideal for kids aged 3-8, this doodle mat makes a thoughtful gift that’ll bring hours of artistic adventures. Grab yours this Black Friday and turn your home into a masterpiece of fun!

VTech Marble Rush Launch Pad Construction Toy

Why our team love this toy this Black Friday...

Blast off into hours of fun with the VTech Marble Rush Launch Pad, a space-themed construction toy that’s perfect for budding builders – and a stellar deal this Black Friday! With 75 easy-to-assemble pieces and 10 marbles, kids can design their own marble runs filled with jumps, stunts, and twists.

The electronic spaceship module adds an extra layer of excitement, triggering cool music and sound effects as marbles race through. Perfect for sparking creativity and independence, this playset also includes simple instructions to guide young engineers. Whether it’s for Christmas or a birthday, this out-of-this-world gift will keep kids aged 4+ entertained for hours. Batteries included – so the fun starts right away!

Melissa & Doug Wooden Ice Cream Toy Shop

Why our team love this toy this Black Friday...

The Melissa & Doug Wooden Ice Cream Toy Shop is a dream come true for little ones aged 3 and up, and a lifesaver for parents seeking screen-free fun! This 28-piece set lets your mini entrepreneur scoop, stack, and serve sweet treats with its clever wooden ice cream counter, scoops, toppings, cones, and even pretend money.

Not only does it encourage imaginative role play, but it also sneaks in early maths skills and social development as kids take orders and run their "business." Built to last and perfect for indoor or outdoor fun, this timeless wooden toy is educational, durable, and downright delightful. Grab it this Black Friday—it’s guaranteed to make your little shopkeeper (and you!) smile.

LEGO Marvel - Team Spidey Web Spinner Headquarters

Why our team love this toy this Black Friday...

Swing into action with the LEGO Marvel Team Spidey Web Spinner Headquarters, the ultimate gift for little Super Heroes – and an unmissable Black Friday deal! Perfect for kids aged 4 and up, this set brings Disney+’s Spidey and His Amazing Friends to life with minifigures of Spidey, Iron Man, Miles "Spin" Morales, Ghost-Spider, and Zola.

Packed with cool features like Zola’s posable mech and a glide spinner with rotating propellers, plus a headquarters filled with fun touches like science, music, and art gear, it’s perfect for imaginative play. Compatible with other LEGO 4+ sets, it’s a brilliant way to introduce kids to building and Marvel adventures. Whether it’s a Christmas or birthday surprise, this set is guaranteed to be a web-slinging hit!

LeapFrog Shapes & Sharing Picnic Basket Baby Toy

Why our team love this toy this Black Friday...

Get ready for a feast of fun with the LeapFrog Shapes & Sharing Picnic Basket, the perfect playtime pick for curious little ones – and it’s a Black Friday bargain you won’t want to miss! This interactive basket invites your child to explore shapes, colours, and food names through playful requests and rewarding responses.

They’ll love sorting the pieces into the right spots while learning new vocabulary, boosting their fine motor skills, and sparking their imagination. With space to store all the goodies inside, it’s perfect for play on the go – whether at home or out and about. Ideal for toddlers and preschoolers, it’s a gift that brings both fun and learning to the table!

Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset

Why our team love this toy this Black Friday...

Get ready for sweet adventures with the Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset—the ultimate toy for budding imaginations! This big play kitchen lets kids run their very own ice cream van, complete with a soft serve machine, sprinkle maker, and scooping station. They can whip up wacky treats, decorate them with loads of tools and moulds, and check out customers at the till, complete with realistic sounds, jingles, and a satisfying “cha-ching!”

Parents, rejoice: this set is designed with you in mind too, featuring clever storage, a locking bin, and even a cleaning brush to keep Play-Doh bits under control. With 27 tools and 12 vibrant colours, your little entrepreneur will have endless fun creating masterpieces. Snap it up this Black Friday for hours of mess-free creative play—and maybe even some peace and quiet for you!

besrey Kids Scooter - Big Wheels Foldable Kick Scooter with Flashing LED Lights

Why our team love this toy this Black Friday...

Looking for the ultimate gift for your little adventurer this Black Friday? The besrey Kids Scooter is an absolute must-have for new parents! With an extra-wide, anti-slip deck and a sturdy base that supports up to 110 lbs, this scooter is as safe as it is stylish. Its lean-to-steer technology helps kids master balance and coordination while having a blast, and the soft, comfy handlebars make every ride a breeze. The super cool LED wheels light up as they zoom along—no batteries needed—making nighttime rides both fun and safe.

Plus, the highly sensitive rear brake ensures they can stop in a flash. Ready to go straight out of the box with its fast-folding design, it’s perfect for busy families on the go. Certified to top safety standards and backed by a 2-year return policy, it’s peace of mind on wheels. Snap it up this Black Friday and watch your kid’s face light up brighter than the scooter’s wheels!

Halilit Baby's First Birthday Band Musical Instrument Gift Set

Why our team love this toy this Black Friday...

Looking for the perfect gift for your little one’s first birthday this Black Friday? Halilit’s Baby’s First Birthday Band is a no-brainer! Packed with top-quality musical toys designed specifically for 1-year-olds, this set includes a Baby Xylophone, Ocean Drum, Rattle Roller, and Rainbospinner—all bursting with vibrant colours, fun sounds, and mesmerising visual effects.

Not only are these toys safe (BPA, lead, and phthalate-free with rounded, chunky designs for tiny hands), but they’re also brilliant for development. Your baby will boost motor skills, coordination, and creativity while learning cause and effect—all through the magic of music! It’s durable, educational, and loads of fun. Grab this cheerful, skill-building set now and let the good times roll!

Rubble and Crew, Bark Yard Crane Tower Playset

Why our team love this toy this Black Friday...

Get ready to dig, build, and play with the Rubble and Crew Bark Yard Crane Tower Playset—the ultimate construction adventure for little builders! Standing an impressive 60cm tall, this action-packed playset comes with lights, sounds, and tons of interactive features like a working crane, a lift, and a moulding area. Your mini foreman can shape, dig, and build with 340g of Kinetic Build-It Sand, which sticks to itself for mess-free fun.

The set also includes a Rubble action figure, his trusty bulldozer, and cool accessories to spark endless imaginative adventures. Perfect for developing fine motor skills and creativity, it’s an ideal gift for pre-schoolers who love construction fun. Don’t miss out this Black Friday—snap it up and let your little one build big dreams!

Barbie Dreamhouse, 3-Storey Barbie House with 8 Rooms Including Pool

Why our team love this toy this Black Friday...

The Barbie Dreamhouse is the ultimate gift for kids who love imaginative play, and this Black Friday is the perfect time to make their dreams come true! Standing an impressive 3 feet tall and 4 feet wide, this 3-storey dollhouse is packed with fun features, including 8 beautifully designed rooms, a working lift, and even a pool with a slide—yes, you can fill it with real water!

With interactive lights and sounds like a sizzling pan and whistling kettle, plus clever furniture tricks like a sofa that turns into bunk beds and a fireplace that flips into a home office, the fun never ends. It comes with over 60 play pieces to inspire endless storytelling, making it a magical must-have for kids aged 3 and up. Grab it this Black Friday and watch their faces light up!

Amazon Fire HD 8 Kids Pro tablet

Why our team love this toy this Black Friday...

The Amazon Fire HD 8 Kids Pro tablet is the ultimate tech companion for kids aged 6–12, and this Black Friday is the perfect time to grab it with savings of up to £60! This isn’t just a toy – it’s a full-featured tablet with a robust case to withstand bumps, a powerful hexa-core processor, 3GB of RAM, and a long-lasting 13-hour battery. It’s perfect for downloading games, videos, books, and music, with 32GB of storage (expandable to 1TB).

The 1-year Amazon Kids+ subscription opens a world of ad-free, educational fun with STEM games, books in multiple languages, and more. Parents will love the easy-to-use controls for managing content, reviewing activity, and approving downloads, while the safe web browsing and worry-free 2-year replacement guarantee offer peace of mind. With voice and video calling to approved contacts, it’s great for staying connected too. Don’t miss this deal – it’s learning, fun, and practicality all rolled into one!

Bitzee, Disney Interactive Toy with 30 Characters Inside

Why our team love this toy this Black Friday...

Give your little ones the magic of Disney this Black Friday with Bitzee, the ultimate interactive toy that brings 30 of your favourite Disney and Pixar characters to life! Packed into a single pod, Bitzee lets kids swipe, tilt, and tap their way through magical moments with icons like Mickey Mouse, Elsa, Nemo, and Moana.

Watch them unlock rare characters and iconic scenes, from Mickey donning his Sorcerer’s Hat to Stitch riding the waves. It’s more than just a toy—it’s a screen-free adventure that sparks creativity, earns Wishing Stars, and makes every playtime unforgettable. Perfect for Disney fans aged 5 and up, Bitzee is the must-have gift for kids (and nostalgic parents) who adore the magic of Disney. Snap one up now—before they disappear faster than a pumpkin carriage at midnight!

Amazon Fire HD 10 Kids tablet

Why our experts love this Black Friday deal...

The Amazon Fire HD 10 Kids Tablet is every parent’s secret weapon for keeping little ones entertained and educated. Designed for kids aged 3–7, this tablet boasts a brilliant 10.1" Full HD display and comes with a durable Kid-Proof Case and a 2-year worry-free guarantee—if it breaks, Amazon replaces it! Packed with robust parental controls, you can manage screen time, approve app requests, and tailor content for your child’s age. A 1-year subscription to Amazon Kids+ gives access to thousands of kid-friendly books, videos, and games from favourites like Disney and LEGO. With 13 hours of battery life and expandable storage up to 1 TB, it’s perfect for busy families on the go.

Gabby’s Dollhouse, 15-Piece Rainbow-Themed, Celebration Doll’s House

Why our team love this toy this Black Friday...

Bring the magic of Gabby’s Dollhouse to your little one this Black Friday with this rainbow-themed celebration set that’s bursting with surprises! Perfect for sparking their imagination, it’s packed with interactive features like a Cat-A-Vator to explore six fun rooms, a hidden attic to discover, and six sound effects straight from the show. With adorable furniture pieces like a kitty-themed toilet (yes, really!), a piano/DJ table, and a balloon arch, it’s a dream world for pretend play.

Plus, unboxing two mystery accessories adds an extra layer of excitement! Whether they’re recreating scenes or making up their own, this doll’s house inspires endless fun while encouraging creativity. A meow-mazing gift for preschoolers who love dolls, surprises, and all things Gabby—don’t miss your chance to grab it this Black Friday!

Busy Board for Toddlers

Why our team love this toy this Black Friday...

The TuDou Montessori Busy Board is the ultimate all-in-one sensory toy for curious little ones, making it the perfect gift for toddlers this Black Friday. Designed with 18 engaging activities, it helps your child learn through play, developing cognitive skills, problem-solving, hand-eye coordination, and even basic life skills like zipping, buttoning, and tying laces.

Made from soft, safe, and durable felt, it’s gentle on tiny hands and designed with no hard edges or loose parts, so you can rest easy. Its lightweight, handbag-style design makes it the ideal travel companion, keeping kids happily entertained on car rides, flights, or anywhere else. Featuring cute dinosaurs and colourful animals, it’s as fun as it is educational, and even great for children with autism, helping them build confidence and communication skills. Snap it up this Black Friday for a toy that’s packed with fun, learning, and endless possibilities!

Fisher-Price Baby Activity Mat Glow and Grow Kick & Play Piano Gym

Why our team love this toy this Black Friday...

The Fisher-Price Glow and Grow Kick & Play Piano Gym is the ultimate activity mat to keep your baby entertained and learning from day one. With four ways to play as your little one grows, it features Smart Stages learning with over 85 songs, sounds, and phrases to teach animals, colours, numbers, and shapes.

The removable piano steals the show with its light-up keys and four musical modes, including freestyle for budding little composers! The high-contrast arch and 10 repositionable toys—like a jingle ball, teether, crinkle toy, and self-discovery mirror—keep playtime exciting, while the soft, machine-washable mat ensures easy clean-up. Perfect for tummy time, kick-and-play fun, or on-the-go entertainment, this baby gym is a must-have for new parents. Grab it this Black Friday and give your baby a world of learning, music, and fun!

Monster High Crescent Clawdeen Wolf Doll

Why our team love this toy this Black Friday...

Hey, new parents looking for the perfect gift this Black Friday – get ready to unleash some monster magic with the Clawdeen Wolf Monster High Doll! This isn't just another toy; it's a gateway to imagination that'll have your little ones creating wild, hilarious stories for hours on end. Packed with accessories, this doll comes kitted out in a totally fierce animal-print jumper, killer sneakers, and enough glam golden jewellery to make any three-year-old feel like the absolute queen of playtime.

The seriously impressive articulation means your kiddo can pose Clawdeen in a bazillion different positions – perfect for those budding creative minds who love to tell epic tales or just enjoy some seriously cool dress-up action. With her adorable pet Crescent by her side and a collection of accessories including a moon-shaped ice cream sandwich (because why not?), this doll is basically a miniature adventure waiting to happen. At Black Friday prices, it's not just a toy – it's an investment in your child's creativity, a moment of peace for you, and potentially the start of a Monster High collection that'll keep them entertained through countless rainy afternoons. Trust us, this is one purchase that'll make you the coolest parent in the playground!

TEKFUN 8.5inch LCD Writing Tablet Kids Drawing Tablet

Why our team love this toy this Black Friday...

The TEKFUN Kids LCD Writing Tablet is a magical device that'll keep your little Picassos entertained for hours, saving your walls from impromptu crayon masterpieces while actually developing their creativity and fine motor skills. This nifty 8.5-inch tablet is basically a screen-free digital playground that lets your 3-6 year old doodle, draw, and explore their imagination without creating mountains of paper waste or driving you bonkers.

With its super-safe, radiation-free colourful LCD screen, it's gentle on those precious little eyes and tough enough to survive the most enthusiastic toddler adventures – we're talking about a device that can be erased and redrawn over 100,000 times! The genius one-touch erase feature (just press the dinosaur's eyes – how cool is that?) means your kiddo can create, destroy, and recreate to their heart's content, all while learning and having a blast. Lightweight, portable, and perfect for everything from car trips to quiet time at home.

Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set 57PC

Why our team love this toy this Black Friday...

This Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set is the perfect way to spark creativity and boost your child’s brain development this Black Friday! With 57 pieces of high-quality, non-toxic ABS plastic, these colourful tiles and blocks let kids aged 3 and up build everything from 3D geometric shapes to intricate structures, all while learning the wonders of magnets.

The updated, extra-strong magnets ensure that their creations stay secure, even when they’re building big, impressive designs. Safe with rounded edges and a durable design, this set is a fantastic way to spend quality time together as a family, encouraging teamwork and problem-solving skills. Whether for a solo builder or a group of friends, it’s the perfect gift that’ll keep the little ones entertained and engaged for hours!

Barbie The Movie Doll, Margot Robbie Barbie Doll with Pink and White Gingham Dress

Why our team love this toy this Black Friday...

Bring a little bit of Barbie magic into your home this Black Friday with the Barbie The Movie Doll! Dressed in a vintage-inspired pink and white gingham dress, complete with a matching belt and full pleated skirt, this doll is ready for the best day ever in Barbie Land.

Her long blonde hair is styled in a cute half-up do, tied with a pink ribbon, and she sports a daisy chain necklace and daisy drop earrings, just like the movie version! With her adorable pink bracelet, heart-adorned pink pumps, and posable design, this collectible Barbie doll is perfect for both play and display. It’s an ideal gift for any Barbie fan, and the perfect addition to your collection, so don’t miss out on this stylish, fun treat this Black Friday!

Hatchimals Alive! Spring Basket Playset

Why our team love this toy this Black Friday...

The Hatchimals Alive! Spring Basket Playset is bursting with magical fun that’s perfect for little ones aged 5 and up this Black Friday. With your child’s love and care, these adorable characters spring to life, starting with self-hatching eggs that crack open when you add water—just like real eggs!

Inside the spring-themed basket, they’ll discover colourful eggs holding a chick, a unicorn, and dragon twins, plus a sweet lamb and bunny ready to play. The pearlescent basket doubles as a display or portable playset, complete with booster seats, pillows, and a rainbow handle for on-the-go fun. A great way to encourage nurturing and imaginative play, this charming set is the perfect treat to delight your little one this season.

L.O.L. Surprise OMG Fashion House Playset with 85+ Surprises

Why our experts love this Black Friday toy deal...

Get ready for the ultimate playtime adventure this Black Friday with the L.O.L. Surprise OMG Fashion House Playset! This jaw-dropping playset, made from sustainable wood, is a whopping 120cm x 120cm and features four fabulous floors and 9 fully furnished play areas like a living room, pool, rooftop patio, diner, and more. With over 85 surprises to discover, it includes everything from transforming furniture and a stocked kitchen fridge to a spiral slide that leads right into the pool for water play fun! Your dolls can lounge in style on the rooftop, enjoy a sleepover with the loft bed that turns into two, or throw a party in the diner or living room. 

Fisher-Price Laugh & Learn Let's Connect Laptop Toy

Why our team love this toy this Black Friday...

Give your little one the gift of fun and learning this Black Friday with the Fisher-Price Laugh & Learn Let's Connect Laptop Toy – the perfect pick for parents looking to entertain and educate their baby. Packed with engaging features, this toy looks just like a real laptop, complete with a foldable screen, number and letter buttons, and even a pretend video call function with Puppy and friends!

It’s not just play; it’s purposeful, with Smart Stages learning levels to grow alongside your baby, teaching them the alphabet, colours, counting, greetings, and even a sprinkle of French. Multicoloured lights, over 55 catchy songs and sounds, and interactive touchpads keep little hands busy while boosting visual and motor skills. Lightweight and travel-friendly, it’s ideal for fun on the go. Don’t miss out on snagging this educational powerhouse at a bargain – your baby will thank you with giggles!

VTech Baby Feed Me Dino

Why our team love this toy this Black Friday...

Meet your toddler’s new best mate – the VTech Baby Feed Me Dino, a playful, prehistoric pal that makes learning fun! This dino isn’t just adorable; he’s got an appetite for teaching little ones all about colours, food, counting, and shapes. Feed him the eight colourful food pieces, and he’ll recognise what you’ve given him – how clever is that?

With two interactive play modes, over 130 melodies, sounds, and phrases, plus a light-up head button for quiz games, Dino keeps little hands busy and little minds growing. Spin the disc on his back to unlock even more fun! Perfect for developing motor skills and introducing healthy eating habits, this roaringly good toy is a must-have this Black Friday. Don’t miss the chance to snap him up – your toddler will love it, and you’ll love the peace and quiet!

Early Learning Centre Baby Activity Set

Why our team love this toy this Black Friday...

Make playtime a blast for your little one this Black Friday with the Early Learning Centre Baby Activity Set – a treasure trove of sensory fun and learning! Packed with vibrant colours, chunky shapes, and engaging textures, this set is perfect for tiny hands and curious minds. From stacking cups and wobbly rings to picture blocks and linkable vehicles, it’s four activities in one, helping your baby build towers, connect cars, and explore sizes and numbers.

Designed to spark creativity and sharpen motor skills, it’s ideal for early problem-solving and hand-eye coordination. Suitable from birth, it’s a gift that grows with your baby and guarantees hours of entertainment. Snap it up this Black Friday for a deal that’s as brilliant as your baby!

Echo Dot Kids (Newest gen) Wi-Fi and Bluetooth smart speaker

Why our team love this toy this Black Friday...

Make learning and playtime smarter this Black Friday with the Echo Dot Kids (Newest Gen) – the ultimate kid-friendly smart speaker powered by Alexa! Packed with fun and educational features, this isn't just a speaker; it’s a mini-helper for your little ones. Kids can stream their favourite tunes, hear bedtime stories, get homework help, and even set alarms to stay on top of their routines. With a year of Amazon Kids+ included, they’ll enjoy kid-safe content like Numberblocks, Harry Potter, and interactive games.

Parents, you’re in control with easy parental settings to manage volume, time limits, and more. Plus, with a 2-year worry-free guarantee, you can relax knowing it’s built to withstand life with kids. Add some screen-free, voice-activated magic to your home this Black Friday – it’s a win-win for parents and kids alike!

Fisher-Price Storybook Rhymes

Why our team love this toy this Black Friday...

Get ready for giggles and learning galore with the Fisher-Price Storybook Rhymes Learning Toy! This magical musical book features Puppy and Sis, your baby’s favourite Laugh & Learn pals, bringing classic nursery rhymes to life with lights, music, and fun phrases. With light-up buttons to explore, little ones can learn their first words, letters, numbers, shapes, and more – all in proper Queen’s English, of course!

Designed with an easy-grasp handle, it’s perfect for taking storytime on the go. Ideal for ages 6 months to 3 years, this toy is a fantastic way to make learning playful and portable. Snap it up this Black Friday – it’s the perfect mix of fun and education for your mini reader!

Gabby’s Dollhouse, Primp and Pamper Bathroom with MerCat Figure

Why our team love this toy this Black Friday...

Bring the magic of Gabby’s Dollhouse to life this Black Friday with the Primp and Pamper Bathroom playset – the purr-fect addition for little fans of the show! Watch MerCat make bubbles rise in the tub with a simple press and let imaginations run wild with a swivelling dressing table that reveals a mirror and underwater scene.

Unbox two Dollhouse Deliveries to discover surprise accessories like a towel wrap, cucumber mask, and even a cute rubber duck kitty! Designed to slot seamlessly into Gabby’s Purrfect Dollhouse (sold separately), this set is great for pretend play. Plus, scan the QR code inside for an exclusive surprise in the Gabby’s Dollhouse app. Full of fun and surprises, it’s an ideal gift for kids aged 3 and up – grab it now and make playtime magical!

Giant Ride-On Loader Truck

Why our team love this toy this Black Friday...

Looking for the perfect gift to keep your little one entertained? This bright yellow and black ride-on is a must-have for kids aged 3-5! Not only does it spark hours of imaginative play, but it also helps build their coordination as they zoom around, pushing along with their feet.

Whether they're indoors or outdoors, this ride-on is ready for action, and the working front loader takes the fun to the next level—ideal for little builders in the making. Snap it up this Black Friday and watch their faces light up with joy!

Toniebox Peppa Pig Starter Set

Why our experts love this Black Friday toy deal...

The Toniebox Peppa Pig Starter Set is a screen-free wonder for kids and a relief for parents! This intuitive audio player is simple enough for toddlers to use—just pop a Tonie character on the box to start a story or song. Lightweight, padded, and portable, the Toniebox is perfect for road trips or quiet moments at home, with a seven-hour battery life to keep the fun going. This starter set includes everything you need: the Toniebox, a Peppa Pig audio figure, a charging station, and easy-to-follow instructions. It’s fun, durable, and doesn’t rely on overstimulating screens—win-win!

Marvel Spidey and His Amazing Friends Hulk’s Smash Yard Playset

Why our team love this toy this black Friday...

Bring a bit of smash-tastic fun to your little one’s playtime with the Hulk Smash Yard playset, inspired by Marvel Spidey and His Amazing Friends! Packed with action, this multi-level playset has everything a mini superhero needs for hours of exciting adventures—think toppling towers, a smashable wall, a flipping Spidey sign, and even a web trap for catching baddies like Green Goblin (figures sold separately).

The kid-powered crane adds a construction twist, with barrels to stack, knock down, or dangle as Hulk tries to catch a cheeky squirrel! Perfect for kids aged 3+, it’s a brilliant way to inspire creative play and burn off some energy while they save the day.

Plus, it comes in plain, recyclable packaging, so you can save the planet while smashing up villains—just like the Hulk!

Tiny Love Black & White Gymini

Why our experts love this Black Friday toy deal...

The Tiny Love Black & White Gymini is an interactive playmat that’s as stylish as it is stimulating. With 18 sensory activities, including textures, tunes, and high-contrast visuals, it keeps your baby engaged and supports development from birth. Adjustable arches adapt as your baby grows, while tummy time tools like a mirror and crinkly ribbons encourage motor skill development. The mat includes fun characters, a musical hedgehog, a contrast book, and even a teether, making it an all-in-one play solution. Lightweight and portable, it’s perfect for home or outings—a total game-changer for new parents.

VTech KidiZoom Duo FX Camera - Blue

Why our team love this toy this Black Friday...

Looking for a gift that’s packed with fun and a sprinkle of creativity? The VTech KidiZoom Duo FX Camera in blue is perfect for little photographers aged 3-9, and it’s a steal this Black Friday!

With dual cameras and up to 8MP photo quality, kids can snap away, record videos, and add a quirky twist using over 75 effects, filters, and frames—including Cartoon Me mode and live AR filters. The built-in photo editor means they can unleash their inner artist, and the fun doesn’t stop there—there are 20+ games, voice recording with funny effects, and even panoramic photo options. Designed with a sturdy hand strap and parental controls, it’s practical, playful, and perfectly kid-friendly.

Expandable storage and a Micro-USB port keep it tech-savvy, so this camera is ready for endless memories. Grab it now and make this Christmas one to remember!

Happyland Village Collection Playset

Why our team love this toy this Black Friday...

Step into the magical world of Happyland this Black Friday and bring the Happyland Village Collection to life! Perfect for little ones aged 18 months and up, this playset is all about sparking imaginative adventures while helping toddlers develop social skills.

Whether it’s a trip to the market, a check-up at the doctor’s, or a sweet treat at the bakery, Happyland’s chunky, easy-to-hold characters and buildings make every playtime a delight. Packed with interactive sounds, fun vehicles, a playground, and a whole host of charming figures (including a dog!), this set fuels endless storytelling possibilities.

Plus, it’s compatible with other Happyland sets, so your child’s adventures can grow with them. A brilliant gift for tiny hands and big imaginations—don’t miss out this Black Friday!

Early Learning Centre Extendable Double-Sided Easel

Why our team love this toy this Black Friday...

Unleash your little artist’s creativity with the Early Learning Centre Extendable Double-Sided Easel! Perfect for budding Picassos as young as 18 months, this versatile easel grows with your child, thanks to its adjustable legs that can even convert it into a tabletop easel.

With a wipe-clean chalkboard on one side and a magnetic whiteboard on the other, the possibilities for drawing, scribbling, and learning are endless. It’s brilliant for painting and sketching too, with handy clips to hold paper in place and a tray to keep art supplies within reach. Plus, it’s foldable for easy storage and great for siblings or friends to use together.

Creative play isn’t just fun—it helps build fine motor skills and boosts confidence too. Snap it up this Black Friday for hours of imaginative fun and mess-free masterpieces!

Barbie Dream Boat Playset

Why our team love this toy this Black Friday...

Set sail for endless adventures with the Barbie Dream Boat playset, the ultimate gift for little ocean explorers this Black Friday! Packed with over 20 accessories and 6 play areas—including a pool, slide, sun deck, and even a transforming living room and kitchen—this boat is ready for non-stop imaginative fun.

Standing 3 feet wide and 1 foot tall, it’s roomy enough for Barbie and all her friends to enjoy (dolls sold separately, of course!). Kids can steer from the top deck, splash into the pool, or even host an underwater adventure with the included puppy and dolphin.

From snorkels to snacks, this playset has everything your child needs to dive into creative play. Snap it up now and watch your little one’s imagination set sail!

Joie Pink Doll Pram

Why our team love this deal this Black Friday...

Let your little one take their favourite doll for a stylish stroll with the Joie Pink Doll Pram—an absolute must-have this Black Friday! Designed with a handle height of 60.5cm, it’s perfect for kids aged 3 and up to enjoy hours of nurturing role-play and imaginative fun.

The adjustable hood and removable apron make it feel just like the real thing, while the under-seat shopping basket is ideal for carrying doll accessories or a cheeky toy snack. When playtime’s over, it folds flat for easy storage—win-win! Grab this adorable pram and watch your child’s imagination roll into action.

Bluey Sleepy Time 13 Inch Plush With Blanket

Why our team love this toy this Black Friday...

Bring a bit of bedtime magic home this Black Friday with the Sleepy Time Bluey plush—a must-have for fans of the beloved Bluey show! Perfectly sized at 13 inches for cosy cuddles, this adorable plush features sleepy eyes, a soft blanket, and deluxe stitching for ultimate snuggle vibes.

But the fun doesn’t stop there—press her tummy to hear 7 familiar phrases from the show, including the iconic theme song for a fun singalong. Whether it’s storytime, showtime, or snooze time, Bluey is the perfect companion. Pair her with Sleepy Time Bingo for double the adventures and double the cuddles. Don’t miss out on this bedtime bestie!

Wooden Little Town Train Set

Why our team love this toy this Black Friday...

Get ready for endless adventures with the Wooden Little Town Train Set from Early Learning Centre—a timeless gift that sparks imagination and creativity! With over 30 wooden pieces, kids can set up their own bustling town complete with shops, signposts, trees, and friendly townsfolk. They’ll love assembling the track, boarding passengers, and guiding the train through scenic routes, up and over bridges, and even under tracks! The magnetic train and carriages make it easy to link and play, while the sustainable wood construction ensures it's a toy to treasure for years. 

Bluey Firetruck

Why our experts love this toy this Black Friday...

If you’re shopping for a Bluey fan this Black Friday, the Bluey Firetruck is a fantastic choice! This playset brings adventure right to the playroom, complete with Firefighter Bingo, Bluey, and Bob Bilby figures for all kinds of imaginative rescue missions. Kids will love placing Bingo on the ladder, raising it up, and spinning it around to save the day! With two water hoses—one on top of the ladder and a retractable one on the side—there’s plenty of action-packed fun. Plus, the removable ladder and firefighter helmet for Bingo add extra excitement and detail. This Black Friday, snag this must-have toy at a great price and give your little Bluey fan a playtime they’ll remember!

Hatchimals Alive

Why our experts love this toy this Black Friday...

If you’re looking for a magical, interactive gift this Black Friday, Hatchimals Alive is a top pick! This toy is packed with surprises and lets kids experience the wonder of “hatching” a new friend. With over 100 sounds and reactions, your little one will love cuddling, tapping, and rocking the egg to bring their mystery Hatchimal to life—complete with mist, lights, and even rainbow colors! Inside, they'll find one of two unique characters with their own personality, making every reveal exciting and one-of-a-kind. Plus, Hatchimals are an all-time favorite on wish lists, and these big mystery eggs are sure to light up faces on Christmas morning. Don’t miss out on this must-have Black Friday deal!

Happyland Fairy Tale Fantasy Palace Playset

Why our experts love this toy this Black Friday...

Let little ones step into a world of magic with the Happyland Fairy Tale Fantasy Palace Playset from Early Learning Centre! This charming set opens up to reveal a beautifully detailed palace, where the king, queen, and princess are ready to spark imaginations and bring fairy tales to life. Young royals can seat the king and queen on their elegant thrones, guide the princess down the grand spiral staircase, and even feed the palace’s adorable winged unicorn. Perfectly sized for little hands, the sturdy figures are easy to move and ideal for storytelling play. Plus, the carry handle makes it a breeze to bring this enchanting palace wherever adventure awaits. 

Paw Patrol Paw Patroller Bathtime Stencil Set

Why our experts love this toy this Black Friday...

Make bath time a blast with the Paw Patrol Paw Patroller Bathtime Stencil Set! This playful set lets kids get creative with their favorite Paw Patrol characters while they scrub up. With a bath crayon, fun stencils, and sponges, little ones can draw, stencil, and splash to their heart’s content. When playtime is done, everything tucks neatly into the included storage pouch, making cleanup a breeze. Perfect for adding a splash of fun to the nightly routine, this set is a must-grab Black Friday deal that makes getting clean more exciting than ever!

CoComelon My First Puzzles Set 4pk

Why our experts love this toy this Black Friday...

Introduce little ones to the joy of puzzles with the CoComelon My First Puzzles 4-Pack! This set is perfect for beginners, offering four brightly colored, CoComelon-themed puzzles that encourage problem-solving and coordination skills. Kids will love piecing together the puzzles to reveal their favorite CoComelon characters in each vibrant scene. Designed with young puzzlers in mind, these simple yet engaging puzzles are a fantastic way to build confidence and keep little hands busy. Snag this set as a great Black Friday deal for hours of fun and learning with CoComelon!

Cocopa Kids Camera Digital Camera

Why our experts love this toy this Black Friday...

The Cocopa Kids Digital Camera is the perfect Black Friday gift to inspire creativity and capture memories! Designed for kids ages 3 to 12, this sturdy, shock-resistant camera is built to withstand drops and features an IPS HD screen that’s gentle on young eyes. With an impressive 12 megapixels and 1080p HD video, kids can take clear, high-quality photos and videos, fueling their interest in photography and keeping them engaged. This camera comes loaded with fun features like burst shooting, time-lapse, and 15 playful frames, along with games for a little extra entertainment. Compact, portable, and easy to use, it even includes a 32GB micro SD card for thousands of photos and a rechargeable battery for hours of continuous fun. 

Musical Piano 

Why our experts love this toy this Black Friday...

This musical toy is a perfect Black Friday find for little ones aged 6 months and up! This adorable elephant-themed piano offers seven engaging activities that help babies develop fine motor skills, from rotating and flipping to pressing buttons that light up and make sounds. Crafted from eco-friendly, BPA-free materials, this toy is safe, durable, and sized perfectly for little hands. With two play modes—Learning Mode for numbers and animal sounds, and Music Mode for melodies and rhythms—it’s an ideal early education toy that nurtures language and creativity. It even has a volume control, letting parents adjust the sound to suit any setting.

Unicorn Mega Blocks x 50

Why our experts love this toy this Black Friday...

Calling all budding builders! Get ready to unleash your little one's creativity with the Unicorn Mega Blocks x 50 set. These chunky, colorful blocks are designed just for small hands, with smooth edges and vibrant pink hues that will have them building castles, vehicles, and all sorts of magical creations. Suitable from 2 years and up, the 50-piece set is the perfect way to inspire hours of open-ended play, improving coordination and imagination along the way. Join the fun and watch your child's confidence soar as they explore, stack, and dream up their next big project.

Garage Set

Why our experts love this toy this Black Friday...

Buckle up - your little gearheads are about to have the time of their lives with the 4 Level Garage Set! Bursting with endless imaginative play possibilities, this multi-level wonder is the perfect gift for kiddos aged 3-6 who love cars, action, and all-out adventure. With two sleek metal vehicles included plus four thrilling floors to race and explore, there's no limit to the high-octane hijinks your little ones can dream up. Watch their creativity and problem-solving skills soar as they navigate the winding ramps, obstacles, and more. And with its sturdy, well-made construction, this garage set is built to last through all those revved-up escapades.

Barbie Dreamhouse

Why our experts love this toy this Black Friday...

Get ready to unleash your little one's imagination with the ultimate dream dollhouse - the Barbie Dreamhouse! Measuring a whopping 3ft x 4ft, this multi-level marvel is packed with over 60 pieces of pure play potential. From the working elevator and pool with slide, to the interactive lights and sounds that bring the kitchen and living room to life, there's no limit to the stories your child can dream up. And with hidden surprises like bunk beds, a home office, and more, they'll discover new ways to play with every adventure. Whether they're hosting Barbie for a pool party or cooking up a delicious pretend feast, this dream dollhouse is the perfect gift to spark endless hours of creativity and fun.

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